Load More for Webflow: What Is it and How to Add it to Your Site

Learn how to use load more on your Webflow site, step-by-step with Jetboost. You'll also learn the difference between pagination and load more.

Webflow is an established site builder and content management system (CMS). One of its key advantages is that it makes both designing and developing a website super easy. Beyond initial development, it’s fairly easy to customize in the long run too.

In addition to design and development, Webflow also comes with an extremely powerful CMS system, which is almost infinitely customizable. Sometimes building CMS collections for users means building larger databases of content. 

When you need to present a large amount of data or options to users, developers often need to choose how to make that available. Some choose to use pagination, while others opt for a load more button.

In this article, you will understand what it means to use both a load more function and a pagination function. We’ll cover when and where they are used to understand how the functions work. And specifically, we will cover how you can use load more with Webflow.

Although pagination has a wide presence across the web, load more options are becoming more popular and having a moment with designers.

Load More Explained

Using Google’s search result page as an example there is no feature of loading more. Instead, the results are displayed using a simple pagination system (1, 2, 3, 4). This has long been a popular way to display blog content when there are posts spanning months and years.

Loading more will let your site have the ability to show more content through a button function, instead of a list of page numbers. Essentially, each time you click the button, more content is loaded onto the page.

When Is a Load More Feature Used?

Load more is popular now on every type of site, from business and e-commerce sites to blogs and job boards. The show more button function provides a cleaner and more organized display of content than just simply loading all of the posts on the page.

Not using this function can cause too much content to be loaded at once, which can make your viewers feel overwhelmed.

The best part of a load more button is that you can style it to match the rest of your site and enhance your user experience.

What’s the difference between Load More vs. Pagination?

The main difference is load more keeps all results on one page while pagination displays results over numerous pages. 

Pagination organizes a limited amount of content under each page. Utilizing pages can help keep the content easy to find as long as it is located on the first few pages.

Meanwhile, load more buttons may work better if you intend the user to view results a few items at a time.

How Can I Add a Load More Button in Webflow?

Using a load more option will allow you to organize Webflow's CMS Collection list for an easier-to-use interface and experience. There are several great ways to add a load more button to your Webflow CMS collection. Here’s how easy it is with Jetboost:

Adding load more to Webflow is easy with Jetboost

Step 1: Pagination Settings

  1. Configure Pagination Booster. Look for your website, add a booster, and click create pagination.
  2. Pagination type. Select the (show more/load more) option.
  3. Items per page. Choose however many items you want to show per page.
  4. Add to URL. Next, save it to your URL by selecting “yes” and pressing “continue.”
  5. Add the Jetboost Script. Copy the Jetboost script to your clipboard. 
  6. Click the link. From step 1, click the link to take you to your custom code area.
  7. Add the code. Paste the code to your <head> tag and save changes. 
  8. Publish and check. Next, publish the Jetboost page and run the verification test.

Step 2: Collection List Wrapper

  1. Copy wrapper class. Copy the Jetboost collection wrapper class.
  2. Styles panel. Under your navigator menu, select your collection list wrapper and paste the copied class into the selector box of the styles panel.
  3. Copy item embed. Next, copy the Jetboost collection item embed code. 
  4. Paste item embed. Select the collection item inside of your collection list, add an HTML embed element and then paste the copied code into the HTML Embed Code Editor.
  5. Save, Close, Publish. Save and close the code editor. Then publish it and let it run.
  6. Test and continue. From the Jetboost editor, test and continue after copying and pasting the codes correctly.

Step 3: Load More Button

  1. Copy class. Copy the generated class from your create pagination control page.
  2. Add button. Locate the button tab under the navigator and add a button below the collection of posts.
  3. Add the class and publish. Add the copied class to the button and publish the site.
  4. Test and Continue. Lastly, test and continue so Jetboost can verify that everything is setup properly.

If you are ready to add load more features to your website, now is the time! Try the Jetboost Load More Feature on your Webflow site.

How the Jetboost Load More Feature Can Make Your Webflow Collections Easier To Navigate

By using Load More pagination, readers of your content can view more items when they are ready, without leaving the page they are currently on. This provides a better experience for them and increases the amount of time they spend on the page.

In addition to Load More pagination, Jetboost provides several other premium Webflow integrations that make your websites and clients’ websites more powerful. Use Jetboost’s dynamic filtering, searching, sorting, and favoriting on websites made for businesses.

With an easy-to-use setup and premium customer support, Jetboost is your valued partner for building advanced Webflow websites.


  • Dynamic filtering for Webflow collections
  • CMS item favoriting to create like or save buttons
  • Content organization through bookmarking and wishlists
  • Real-time on-page search of collection items
  • Dynamic sorting for list items
  • Seamless pagination, infinite scroll, and show more pagination for collection lists
  • Auto-archive CMS items


  • Simple setup and step-by-step walkthrough
  • Premium customer service and support to help you get going
  • Get the all-in-one bundle for only $29/month for all sites in your Webflow account hosted on custom domains
  • Free forever for sites hosted at webflow.io

Start using Jetboost with a free trial today.

Jetboost Team

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